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WAITROSE FOOD MAGAZINE
OCTOBER ISSUE
EDITORIAL FOOD ILLUSTRATIONS BY YOKO BAUM

Client :

DENTSU CREATIVE

Waitrose Food Magazine

Art Director : Kerry Wakefield

2023

Brief :

Kenji Morimoto is a fourth generation Japanese American, whose cultural identity is grounded in food. As a child, he was in charge of making Japanese food - especially Tsukemono (Japanese pickles) for family gatherings, learning from and surrounded by elders recreating flavors of home.

I'm so honored to create article illustrations for his wonderful story, also had a lot of fun to draw a variety of Japanese food as a first generation Japanese who is living in the U.S.

Final Images
Chestnuts And Persimmons Editorial Illustration For Waitrose Food Magazine By Yoko Baum, 2
A Variety of Japanese Food Potluck Illustration For Waitrose Food Magazine By Yoko Baum, 2
Chestnuts and Pickles in Jars, Japanese Vegetable Fermentation Tsukemono Editorial Illustr
​Sketches
​Food Illustration Sketch 2 For Waitrose Food Magazine By Yoko Baum, 2023
Kenji Waitrose Food, Spread Right Sketch A by Yoko Baum, 2023
Kenji Waitrose Food, Spread Right Sketch B by Yoko Baum, 2023
Food Illustration Sketch 1 for Waitrose Food Magazine By Yoko Baum, 2023
Kenji Waitrose Food, Details Sketch 2 Tablecloth by Yoko Baum, 2023
Autumn Fruits, Potluck Japanese Food Editorial Illustrations For Waitrose Food Magazine of
Pickles in Jars, Japanese Tsukemono Editorial Illustration For Waitrose Food Magazine Of D
Also, I shared what is my favorite noodle dish as a contributor....,
"My favorites are cold udon noodles with dipping sauce - I like having them with a variety of vegetable tempura as a side."
So fun to see my comment on the magazine and enjoyed to check the other's "go to" noodles!!
What's Your Favorite Noodle_ Food Illustrator Yoko Baum Answered, A Biography Photo For Wa
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