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Yoko Baum | Food And Drink Editorial Illustrator

About me

Yoko Baum, a Japanese illustrator based in Portland, Oregon, boasts extensive experience in the industry. Armed with a BFA from art university, she dedicated several years to the children's books sector. Today, her passion lies in editorial, advertising, and publishing illustration. When not immersed in her craft, Yoko finds joy in cooking and baking for her sons, summer hikes, and occasional winter knitting, weaving nature's abundance into vibrant 2D visuals.

My strength

I am a positive, open-minded, flexible and dead-line-oriented person. 

Style, Tools & File Type

My style is strong shapes with some textures for extra expression. Also I love to play and experiment with different styles to create the best solution for my clients wishes. I'm a digital artist and work with high resolution raster. My go to tools are Procreate and Adobe Photoshop in order to achieve and personal quality to the work. 

My next goal

Not limiting myself, commission for jigsaw puzzles, calendars and deck of cards illustrations, packaging of food products, cook books / food and lifestyle magazine's spot illustrations, even more like covers, spreads and full pages.

Clients

EATEN Magazine
EDUTOPIA
FULL POUR Magazine
NMGnetwork Herein
NMGnetwork Waves
PER FIN PRO Magazine

Ripple
StarShefs Rising Star
Taproot Magazine
The Art of Eating Magazine
Waitrose Food Magazine
,etc.

Testimonials

"Yoko made fantastically whimsical illustrations for a couple feature stories for us and knocked them out of the park. They really elevated the storytelling. She was a pleasure to work with, met very tight deadlines, and I look forward to working with her again."
Brian McManus, Global Editorial Director, NMGnetwork

"Yoko was fast, responsive, and good."
Edward Behr, Publisher, Editor, The Art of Eating Magazine

"Yoko did fantastic work for the Japanese food issue of our Waitrose magazine. She knew what exactly Japanese cuisine looks like, her illustration style describes every single detail of them in a fresh and sophisticated way. Also she was very responsive and able to deliver what I needed ahead of schedule.Yoko is lovely to work with."
Kerry Wakefield, Deputy Creative Director / Art Director, Waitrose Food Magazine
 

"Collaborating with Yoko was an absolute pleasure. Her responsiveness, keen understanding of our project's needs, and exceptional talent truly exceeded our expectations. Yoko's professionalism and remarkable illustration skills were evident throughout our collaboration, resulting in outstanding artwork delivered ahead of schedule. Her contributions to our project celebrating AAPI Heritage Month were met with overwhelming appreciation from the entire ERG group. I highly recommend Yoko for any creative endeavor; her dedication and creativity are truly unparalleled."

Zihang Jiao, Lead Digital Designer, Web Experience and Development | Ripple

For project Inquiries, you can email me at
hello@yokobaum.com
Yoko Baum, Freelance Illustrator Biography Photo
Illustrators for Hire

I'm honored that I was asked to join Illustrators For Hire - a curated, global list of freelance illustrators :
@illustratorsforhire.

Cheeses, Fruits And A Cheese Knife, Food Illustration By Yoko Baum.jpg

JOIN MY MAILING LIST FOR NEWSLETTERS !!

A few times a year I'll show you my recent illustrations,
including quick & easy seasonal recipes !!

Thanks for submitting!

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