FOOD CONNECTION
Van Wrap Branding Illustration

Client: Food Connection

Deliverables: Digital Vector Food Illustrations optimized for Vehicle Wrap Production and Large-Format Branding Applications

Medium: Vector Illustration

Brief :

This is a van wrap illustration project created for Food Connection, a non-profit organization that supports community meal delivery programs.

Food Connection collects surplus food from hotels and universities, which is then repackaged and distributed as individual meals. I was invited to create a series of food illustrations for their vehicle wrap, helping visually communicate their work in a clear and approachable way.

The illustrations focus on warm, colorful depictions of prepared meals and ingredients, designed to feel inviting and accessible as the vehicle moves through public spaces.

I feel very grateful to have contributed to a project connected to food accessibility and community support.

Final Images

Flori Pate, co-founder of Food Connection, standing beside a van wrap featuring food illustrations by Yoko Baum.

Food Connection van wrap featuring colorful food illustrations created by illustrator Yoko Baum.

View the completed van wrap in motion on Food Connection’s Instagram.

Individual Food Illustrations

The food and ingredient illustrations were created as individual assets, allowing the client to use them flexibly beyond the vehicle wrap. Each illustration could stand alone or be combined into different food and meal compositions.

Asparagus and lemon food illustration by Yoko Baum

Steak, hamburger and rosemary food illustration by Yoko Baum

Tricolor potato food illustration by Yoko Baum

Tricolor carrot food illustration by Yoko Baum

Shrimp skewer food illustration by Yoko Baum

food-ingredient-illustration-grilled-chi

Individual Meal Box Illustrations

I created meal box illustrations based on the kinds of meals Food Connection delivers, bringing individual food illustrations together into complete meal compositions.

Meal box illustration with shrimp, potatoes and asparagus by Yoko Baum

Meal box illustration with steak, potatoes, carrots and pasta by Yoko Baum

Meal box illustration with chicken, carrots, asparagus and rice by Yoko Baum

Meal Illustrations in Silver Pans

Using the individual food illustrations, I also created different meal combinations in the silver pans Food Connection uses to hold cooked food before packing it into individual meal boxes. The illustrations could be arranged in many different ways to show different menus.

Asparagus and lemon food illustration created for the Food Connection vehicle wrap project by Yoko Baum.

Shrimp skewers food illustration created for the Food Connection van wrap project by Yoko Baum.

Tri-colored roasted potatoes food illustration created for a community meal vehicle wrap project by Yoko Baum.

Chicken drumsticks in a silver hotel pan illustrated for the Food Connection van wrap project by Yoko Baum.

Steak and burger food illustration created for the Food Connection vehicle wrap branding project by Yoko Baum.

Grilled carrots in a silver hotel pan illustrated for the Food Connection vehicle wrap project by Yoko Baum.

This project is especially meaningful to me as a food and lifestyle illustrator.

I often think about how food illustration can add small moments of warmth and positivity to everyday life—whether it’s a shared meal or a quiet dinner at home.

I feel truly honored to have contributed to this project with Food Connection.

These illustrations were created using Adobe Photoshop, Adobe Illustrator and/or Procreate by Yoko Baum, utilizing vector or raster digital brushes. No AI was involved in the creation of these artworks.Happy Human-Powered Creativity!

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