Full Pour Magazine — Wine & Cannabis Editorial Illustration by Yoko Baum
Client: Full Pour Magazine
Article: Why Small Family Wineries + Importers Are Getting Into the Cannabis Game
Words: Kathleen Willcox
Art Director & Publisher: Lauren Buzzeo
Editorial Illustration: Yoko Baum
Skills Used: Food & Drink Illustration, Editorial Illustration, Article Illustration, Storytelling, Lifestyle Illustration, Beverage Culture Illustration
Brief :
For this Full Pour Magazine feature, I created two full-page editorial illustrations exploring the cultural and commercial crossover between wine and cannabis, and how changing drinking habits are reshaping the beverage industry.
The article examines how family wineries, importers, and wine professionals are responding to declining alcohol consumption and the rising interest in cannabis-infused beverages. My goal was to visually translate this complex, evolving landscape into imagery that felt approachable, contemporary, and rooted in flavor culture, rather than cliché or counterculture.
2025
Final Illustrations
Final Illustration 1: Vineyards & Cannabis in One Glass
Merging vineyards and cannabis plants within a single glass, symbolizing cultural crossover.
Final Illustration 2: Wine & THC Beverages Toasting
Wine and THC-infused beverages almost toasting, with playful tension and smoke accents.
