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Yokohama BAYSTARS Photo Booth & Merchandise Project

Client: Yokohama Red Brick Warehouse & Yokohama DeNA BAYSTARS

Location: Yokohama Stadium

Deliverables: Posters, Flags, Keychains (including collaboration with Yokohama DeNA BAYSTARS), Photo Booth Sign, Promotional Illustrations

Design Collaboration: JAPAN LIFE DESIGN SYSTEMS

Skills Used: Building Illustration,  Lifestyle Illustration, Event Branding, Promotional Illustration, Hand Lettering

Brief :

After the success of my illustrations for Yokohama Oktoberfest 2024, I was excited to take on an additional project for a special collaboration with the popular Japanese Pro Baseball team, Yokohama DeNA BAYSTARS. My illustrations were featured across several key elements, like a photo booth Panel, flags, and keychains as merchandising.

This project allowed me to expand my work from the original Yokohama Oktoberfest project. It was rewarding to see my art merge the fun of Oktoberfest with the excitement of local sports culture in Yokohama!

Yokohama BAYSTARS Photo Booth Board, Advertising Illustration by Yoko Baum
Yokohama Red Brick Warehouse and Yokohama Baystars Collab Keychain, Merch Illustration by Yoko Baum
Yokohama BAYSTARS Advetising Flag, Illustration and Hand-lettering by Yoko Baum
Yokohama BAYSTARS Photo Booth Advertising Board, Advertising Illustration and Had-lettering by Yoko Baum

This project was especially rewarding because the client and design team wanted to create a friendly, welcoming atmosphere for everyone—from kids to adults. I loved illustrating the playful seagulls, and I’m proud that my idea of having one seagull playing baseball came to life!

Thanks again to the design team for their incredible work in bringing my illustrations to life! I'm so grateful for their talent and the images they shared from the event. It was a pleasure collaborating with such a creative and skilled team.

Seagulls Paying Baseball, Cute Animal Illustration for Advertising Design by Yoko Baum
Yokohama Red Brick Warehouse, Building Illustration by Yoko Baum
Final of Yokohama Stadium Building Illustration by Yoko Baum
Yokohama DeNA Baystars, Pro Baseball Team Advertising Campaign Illustration by Yoko Baum
Yokohama Baystars Spectators, Diverse People Enjoying Beer, People Illustration by Yoko Baum

A Personal Reflection on Diversity & Inclusivity for This Project

The client’s vision of creating a friendly and fun atmosphere really resonated with me. I illustrated the cheering spectators to represent a variety of races and genders. As a minority living in the United States, I was grateful for the opportunity to create something that encourages inclusivity. In recent years, Japan has become home to an increasingly diverse population, and I'm proud to contribute to a project that reflects this positive shift.

While my spot illustration may be small, I hope it represent a meaningful step toward more diversity-friendly commercial art in Japan. I always strive to create artwork that brings people together and makes everyone feel welcome, no matter their background.

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