Yokohama DeNA BAYSTARS Photo Booth, Merchandise & Championship Celebration Project

Client: Yokohama Red Brick Warehouse & Yokohama DeNA BAYSTARS

Location: Yokohama Studium, Yokohama Red Brick Warehouse

Deliverables: Posters, Flags, Keychains, Photo Booth Sign, Victory Celebration Banner

Design Collaboration: JAPAN LIFE DESIGN SYSTEMS

Skills Used: Building Illustration, Lifestyle Illustration, Event Branding, Promotional Illustration, Hand Lettering

Brief :

I had the opportunity to collaborate with Yokohama DeNA Baystars and a talented design team to create illustrations for their stadium photo booth, fan merchandise, and event branding.

After the Baystars won the 2024 Japanese Series Championship, I was delighted to see my illustration used for their Victory Celebration Banner at the Yokohama Red Brick Warehouse, a central location for their championship parade. So happy my artwork helped celebrate this historic moment with the team and their fans!

This project reflects my experience in branding illustration, event promotion, and creating fan-centric visuals for sports teams and large-scale events.

Yokohama BAYSTARS Photo Booth Board, Advertising Illustration by Yoko Baum

Illustrated Advertising Poster for Yokohama DeNA BAYSTARS, Illustration by Yoko Baum

Yokohama Red Brick Warehouse and Yokohama Baystars Collab Keychain, Merch Illustration by Yoko Baum

Yokohama BAYSTARS Advetising Flag, Illustration and Hand-lettering by Yoko Baum

This project was especially rewarding because the client and design team wanted to create a friendly, welcoming atmosphere for everyone—from kids to adults. I loved illustrating the playful seagulls, and I’m proud that my idea of having one seagull playing baseball came to life!

Thanks again to the design team for their incredible work in bringing my illustrations to life! I'm so grateful for their talent and the images they shared from the event. It was a pleasure collaborating with such a creative and skilled team.