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YOKOHAMA OKTOBER FEST
GERMAN FOOD & BEER EVENT ADVERTISING

Client: Yokohama Red Brick Warehouse

Location: Yokohama Red Brick Warehouse

Deliverables: Event Posters, Vinyl Mural, Event Menus, Keychains (including collaboration with Yokohama DeNA BAYSTARS), Photo Booth Sign, Promotional Illustrations

Design Collaboration: JAPAN LIFE DESIGN SYSTEMS

Skills Used: Food and Drink Illustration, Building Illustration,  Event Branding, Promotional Illustration

Brief :

I had the exciting opportunity to create a series of custom illustrations for Yokohama Oktoberfest 2024, held at the lively Yokohama Red Brick Warehouse in Japan, a popular bay area destination known for its cultural events. As a Japanese illustrator living in the United States, I’m especially proud to see my work featured overseas in my home country! My illustrations were showcased across the festival’s promotional materials, enhancing the festive and welcoming atmosphere of this celebration of German beer, food, and culture.

Yokohama October Fest, Food and Beer Adv
Yokohama Oktober Fest, Food and Beer Event Poster Illustration by Yoko Baum
Yokohama Oktober Fest, Food and Beer Event Advertising Illustration 2 by Yoko Baum
Yokohama Oktober Fest, Food and Beer Event Poster, Advertising Poster Illustration 1 by Yoko Baum
Yokohama Oktober Fest, Food and Beer Event Poster Advertising Illustration by Yoko Baum
Yokohama Red Brick Warehouse and Yokohama Baystars Collab Keychain, Merch Illustration by Yoko Baum
Yokohama Oktober Fest, Advertising Illustration by Yoko Baum

Project Scope:

The client’s vision was to create a friendly and inclusive environment for a wide and diverse audience. In response, I crafted vibrant illustrations of various kinds of German beer and traditional dishes, ensuring the artwork reflects the joy of Oktoberfest. My illustrations were utilized in:

  • Event Posters: Large-scale posters featuring my detailed beer and food illustrations, also the Red Warehouse building illustration, capturing the festive spirit of the event.

  • Vinyl Mural: A bold, large-scale mural displaying my illustrations, creating a dynamic visual centerpiece.

  • Event Menus: Illustrated menus showcasing the delicious selection of German cuisine and beverages available at the festival.

  • Keychains: Custom designs featuring my illustrations alongside the Yokohama Red Brick Warehouse and the collaboration with the popular Japanese Pro Baseball team, Yokohama DeNA BAYSTARS! The keychains included the BAYSTARS adorable mascot, DB. Star-man, and I also had the joy of illustrating the Yokohama Baseball Stadium along with players and cheering spectators for a photo booth!

  • Photo Booth: A fun photo booth sign featuring my illustrations and my cheerful handwritten lettering, which perfectly complements the artwork and adds a joyful touch for capturing memorable moments at the festival!

Yokohama DeNA Baystars, Pro Baseball Team Advertising Campaign Illustration by Yoko Baum

I truly appreciate the design team for their amazing work in bringing my illustrations to life—their talent really elevated the project!

Since I couldn’t be there in person, they kindly sent me all the images from the event, which I’m so thankful for. I'm proud of how our collaboration came together and always strive to be a collaborative and respectful partner, valuing the contributions of art directors, designers, and everyone I work with to create a successful final product.

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